Web Ideas @ Random

• 2011-09-16

  … frictionlessness can pretty much trump anything else when it comes to watching video. The magic of TV is that you turn it on and you’re able to just watch stuff. Anything that gets in the way adds friction, and viewers nearly always choose the path of least resistance.

  — Netflix underestimates the power of frictionlessness (and the revolution they started) - Adaptive Path

  Source: adaptivepath.com

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